| CINCINNATI – June 11, 2008 – PR~Link, a Cincinnati-based public relations firm, is the winner of a national Gold Bulldog Award in the Best Education/Public Service Campaign category. The award was given for PR~Link’s work with Time Warner Cable Southwest Ohio Division on the 2007 VH1 Save The Music Foundation donation of musical instruments to Cincinnati Public Schools.
The 2008 Bulldog Awards Hall of Fame summarized PR~Link’s winning campaign as follows:
“While the VH1 Save the Music Foundation has provided almost a million dollars worth of musical instruments to the greater Cincinnati area since 1999, there had been no media coverage of the donations and concerts – until PR~Link signed on in 2007. Once on board, PR~Link identified a need for stronger messages to get through to the media. They went to work crafting press materials based on research from The Journal of Neurological Research and Gallup polls suggesting that, while musical training leads to higher standardized test scores and increased interest in academics among children, school budget cuts have put many school music programs in danger. They also added a compelling image to the mix: an oversized check for $300,000 – in the shape of a bass drum. This time around, more than 4 million media impressions resulted, including hits in The Cincinnati Enquirer as well as FOX, ABC and other broadcast affiliates.”
“Our efforts to restore music education in Cincinnati in partnership with Time Warner Cable and Cincinnati Public Schools were brought into the spotlight, thanks to the efforts of PR~Link. The media push was a significant help in highlighting the importance of music education in every school for every student,” said Rob Davidson, program manager for VH1 Save the Music Foundation.
The 2008 Bulldog Awards is the only PR awards program judged entirely by journalists. "PR professionals tell us that because this program is journalist judged, winning a Bulldog Award is one of the highest honors they can receive. One PR pro told me her gold award was the pinnacle of her career," notes Bulldog Reporter publisher Jim Sinkinson.
About Bulldog Reporter
Bulldog Reporter is a B2B publishing company that caters to PR professionals by providing an inside view into the workings of journalists and top media organizations, allowing them to increase their effectiveness in gaining positive coverage. In addition, Bulldog Reporter offers a repository of insight into media relations "best practices"--techniques and technologies that increase PR professionals' success in developing long-term relationships with the press, building brands, measuring results, and cultivating respect from upper management for the public relations functions.
The Bulldog Reporter product and service lines are owned by Infocom Group, which was founded in 1980. For more information, call 1-800-959-1059 or go to http://www.bulldogreporter.com.
About Pam Gilchrist & PR~Link
Pamela Gilchrist, MA, APR, CPT, President, Chief Business Strategist
PR~Link Public Relations, LLC® and Navianz™ Strategy Group
Pamela Gilchrist is a strategic communicator with nearly 25 years of industry experience. As a business leader, her combination of vision, research and implementation methodologies helps organizations achieve maximum results.
Pam is the founder of PR~Link Public Relations®, LLC and Navianz Strategy Group. Growing companies turn to PR~Link for profitable business value. Navianz and PR~Link provide business strategists to help organizations reach influencers, cement customer loyalty and engage employees. For more information, visit www.pr-link.com or www.navianz.com.
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